The crypto exchange, Binance, entered a partnership with the famous football star, Cristiano Ronaldo, last week. The goal was for Ronaldo to help promote the Web3 space through related NFTs. Now, Binance announced that it has found another partner in Khaby Lame, TikTok’s most-followed creator. He will be helping to demystify and increase awareness related to Web3.
Lame has some 142 million followers. His videos, of a comical nature, offer life tips that present things in a simplified and direct manner.
In partnership with Binance, Lame will be using his recognizable content style to make Web3 more relatable to the uninitiated. This should, in turn, increase the Web3 adoption rate. James Rothwell, a Binance executive, stated that there is plenty misinformation in the world of crypto. The familiar and popular TikToker, such as Khaby, can help eliminate some of the myths.
Lame will also be creating NFT collections with Binance. The aim of NFT collections is to attract Lame’s many fans. The TikToker said in a statement that he thinks of his followers as a family, and is always looking for fresh and engaging content for them to enjoy.
Lame added that the partnership with Binance is perfectly aligned with his signature approach of making complicated things more fun and easier to understand.