UPS enters the Metaverse market with delivery services

US postal operator United Parcel Service (UPS) has filed for the trademarks of UPS, United Parcel Service, and The UPS Store in the form of NFTs.

UPS plans to protect its rights when providing services in the Metaverse. UPS plans to offer its own collectible NFTs, NFT-enabled media.

UPS will provide virtual retail delivery services, marketplaces for digital goods, and NFT-enabled media. The plan also includes the creation of virtual goods retail stores.