We have seen the Bored Ape Yacht Club NFT collection as toys, on the packaging of alcohol and marijuana products, and in a music video made by Eminem & Snoop Dogg. Now, the Apes’ likeness can also be found on M&M candies in 10,000 candy packages released by Mars Wrigley.
Mars partnered with Universal Music Group (UMG) to use the Kingship bandmembers’ images – Bored Apes – on the candies. Currently, UMG is developing Kingship’s music and members’ personas. The band is envisioned as a metaverse group that will perform in virtual worlds.
Even though the prices of Bored Ape Yacht Club and other leading NFT collections have been shrinking, this news confirms that there’s still plenty of interest in NFTs by popular brands. According to Mars Wrigley Global Vice President, Jane Hwang, the company is looking to meet the changing expectations of its customers.
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