Web3 software company Chain announced that it had become an official marketing partner of Kraft Sports + Entertainment.
Thus, Chain is now the blockchain sponsor of the American football team New England Patriots, the soccer team New England Revolution, the teams’ Gillette Stadium, and the adjacent shopping center, Patriot Place.
According to Chain’s representative, the company will be creating “unique integrations” of Web3 and NFTs as part of its marketing campaigns. While the financial details are yet to be disclosed, the deal will be effective for four years, after which it may be renewed.
This is the second Web3 sponsorship deal that Kraft has signed, as it is already working with Socios, a sports token platform. As for Chain, it recently made the news for collaborating with Tiffany & Co. on the luxury goods purveyor’s first NFT collection.