Compatibility test: how to find crypto marketing agency

In 2023, we can confidently say that crypto has earned its recognition. CoinMarketCap reports around 22,932 cryptocurrencies with a total market cap of $1.1 trillion.

You can’t even count how many blockchain projects there are, considering that a bunch of them are created every day.

Numbers like these are inspiring on the one hand. On the other, you wonder what to do to stand out.

It’s also worth noting that crypto is only to become widely popular technology, even though we’re getting closer to mass adoption. Although, web3 sure is people’s technology.

Where crypto stands now, it follows similar marketing techniques as other web2 products.

However, there’re strong niche characteristics. For example:

And so on.

The list is quite complex, and even though crypto brand = crypto product, and you won’t find such a powerful community anywhere else, the marketing obstacles remain.
Usually, in digital marketing, you can quickly find the most suitable ad agency. But to grow in crypto, you need a special ally to help you over any obstacles. Namely, a crypto marketing agency.

You’ll find out why and how to choose the right agency. We’ve also created a list of the top 7 crypto agencies for all possible inquiries.

This article is great for leading crypto creators and beginners who want to try it but don’t know where to start.

If you’re new to the world of cryptocurrencies and marketing, we recommend you read this article first: Crypto Marketing 101: A Comprehensive Guide Every Business Owner Needs

We tried to make it valuable so you can always return and retrace your cryptomarketing steps. And there’s a fun quiz at the end.

1. Why do you need a crypto marketing agency?

We learn about crypto projects on the net, using Google or social media. Blockchain companies follow the same digital marketing rules as any others. But only on the surface.

At its core, crypto is very different. Here are some characteristics that make crypto marketing unique: 

1. Specific target audience: While digital marketers are concerned with segmenting a specific audience, the situation in the crypto world is more complicated: your target audience is even more specific. This audience needs to know or be interested in crypto and blockchain technologies.
2. Regulatory framework: The crypto market receives much more regulatory attention than most other products on the net. To launch and distribute a product, you must know exactly how, what, and where you can advertise.
3. Importance of education: Like any other product, a crypto product needs to be understood by its users. To explain the technical complexities, educational materials should be at the heart of your marketing efforts.
4. Platform restrictions: Not all social and ad networks will run ads for your products.
5. Power of community: While users are the most important face of any business, this has a double meaning in the crypto economy. Literally everything about your project depends on your audience’s decision, and you need to be extra tough with this relationship.
6. Trust and credibility: Even in the crypto community, there’s a lot of FUD. Everyone is familiar with the crypto bubble. We have witnessed fraud. And to gain credibility, you must build your digital marketing strategy carefully.

This means that the promotion of such projects isn’t suitable for the usual marketing agency. You need someone who can navigate a more complex and specialized landscape.

Before we present the list of the best crypto marketing agencies, a quick disclaimer:

Just like crypto projects, crypto marketing agencies need to be verified.

You don’t have to rely on our word. You have the tools to verify the recommendations.

2. How to check if a blockchain marketing agency is legit?

тоже выделить шаги как сверху

1. Visit the agency’s website: Design appeal aside, even if you can sense it’s a scam based on your experience with UX/UI, you should look for information about their services, clients, team members and past projects to assess the legitimacy and competence of the agency.
2. Read customer testimonials: Usually, marketing agencies publish the best testimonials on their homepage. You can check if these companies were the agency’s clients by using search or social media.
3. Find case studies. Case studies are a well-established form of proving the strategy actually worked, and it wasn’t just big words. Most digital marketers do so, so it’s a solid sign the agency’s legit.
4. Check the agency’s social media: Social media is essential for crypto-related companies. Look at the number of subscribers, content, community engagement, and frequency of posts.
5. Check with the crypto community: Crypto is an open community. Ask questions in groups, forums, and chats to find out who has experience with the agency or if they know the details.
6. Contact the agency: It’s in the agency’s best interest to answer questions from potential clients. Formulate questions and send them to the agency’s customer service or team member’s social media.
7. Cross-reference the info: Compare information from all sources, including articles from trustworthy websites.

3. Top 7 crypto advertising agencies

4. How to choose the right advertising agency?

To maximize marketing collaboration results, you also need to take a structured approach. You can always come back to this list and use it as a template.

1. Step 1. Book initial consultations: You can select multiple agencies from the list above. Book calls/demos if possible. Not only will you find out if the agency is a good fit for you, but you can also review your goals, challenges and expectations.
2. Step 2: Pursue your marketing strategy: Discuss your marketing goals with the selected agency. This includes, for example, the target audience, the KPIs and the project timeline. This step is very important to make sure you’re on the same page in terms of time and expectations.
3. Step 3. Review the contract details: Carefully review the contract with the crypto ad agency. Pay attention to the agreed-upon terms, services, and pricing. Also, pay attention to confidentiality agreements and intellectual property rights. At this point, we recommend you seek legal advice.
4. Step 4. Manage progress: Assign a project management task to a member of your team. We recommend using task managers like Asana or Notion. Talk to your marketing agency about an appropriate format for follow-ups.
5. Step 5. Track performance: No matter how big your project is, you need to monitor progress. That way, you can track the agency’s performance and make data-driven decisions. If necessary, make adjustments and address any concerns.

5. Compatibility test. Who is your best crypto marketing partner?